StableDry

Brand Strategy | Brand Identity

Agency: Scorpion

StableDry is a new holding company looking to partner with emerging brands in the foundation repair category, they needed to build a strong set of brand fundamentals that could be translated to their visual and verbal identity.

Summary

Challenge

Business owners are hesitant to trust holding companies that don’t now their industry.

Strategy

Show that StableDry is a holding company made up of industry experts and not stuffy investors.

Outcome

StableDry successfully united their existing companies through their new brand.