Sennheiser

Brand Strategy | Brand Naming | Design Strategy

Agency: Toi

Sennheiser had developed a new business model to attract a larger marketshare of consumers that can’t afford to buy the brands premium headphones but could afford a subscription model. The company needed the service model branded and ready to serve new consumers online.

Summary

Challenge

People saw Sennheiser headphones as expensive equipment for audio professionals.

Strategy

Show that Sennheiser is accessible yet still exclusive by creating a club that provides subscription access to high quality headphones.

Outcome

Sennheiser successfully ran program for nearly 2 years through their flagship San Francisco location.

Sonny Wauters | Sennheiser

“Working with the team at Toi was not only a pleasure, but a remarkably simple and collaborative experience. Toi is efficient, creative, proactive and mindful.”