Glide

Brand Strategy | Design Strategy

Agency: Toi

Glide San Francisco is a social justice center that works to combat, poverty, homelessness, and other social issues. The creative team at Glide needed new brand foundations to guide the new website design.

Summary

Challenge

Younger generations seek connection outside of tech but they don’t know where to find it.

Strategy

Show young people that Glide has both the community and opportunities they seek to make them feel like their making a difference.

Outcome

Glide utilized the new brand and design strategy and to overhaul their website design that led to more donations and volunteer signups.

Robert Avila | Glide

“Toi has been an exceptional partner to us. They took time and care to learn from us at every turn, attentive to our concerns, our varied needs and the culture of the organization. They led us through a dynamic and rewarding process that put multiple ideas and wishes into a comprehensive, harmonious plan; and the result was a beautiful and flexible website that we’ll use for years as a vital expression and extension of our mission.”